A Guide Towards Making an Excellent Website

It is quite natural that you have questions regarding owning an updated & responsive website. Having a question regarding revamping your current dull and monotonous website is nothing new and as a business owner, you shouldn’t be afraid to express your view. However, does a credible, user-friendly website design truly matter? Out of curiosity, you have taken a day off from your managing duty and with a hot mug of coffee, you have started searching for a website designing company who can change the website for you. However, until now you are not convinced that the investment you are about to make to enhance the user experience will create more business! Despite your skepticism, if you search a bit about ” advantages of great website design”, you will find out almost every single study shows a well built, well managed, aesthetically pleasing and eye candy design have a huge impact on the success of small & large businesses.

There are several explanations for why a properly designed website will attract a huge number of diverse clients to your organization. Here are most crucial three components that need to follow as a website designer while designing a website.

Simplified navigation: An intuitive & user-friendly website navigation is possibly the most crucial element of a website. Today, a website can hold multiple pages and a well thought out navigation page layout will definitely make the page transition more comfortable and user-friendly. When designing a website, sometimes developer/ designers get carried away with modern design & fancy typeface. According to the researchers, simplified navigation maximizes customer return and reduces customer bounce rate. To all my fellow developer and designers I would like to request that make the websites’ navigation so easy that even your grandma won’t ask you for any help!

Brand consistency: The brand logo is a crucial part of any business. Maybe sometimes the logo itself symbolize organizations’ trustworthiness, service type, and quality. Am I bragging about a logo way too much? Let me explain! Think about those times when you are hungry, driving in the road suddenly you spot a yellow “M” sign near a gas station. Feeling even hungrier? Do you read the sign and then decide if you are having “Triple Cheeseburger” or “Sausage McGriddles”? I think you know where I am going with that now! As a designer, you need to remember that it is crucial that you carry the brand logo on every single page of the website. And always remember to use consistent font style because sometimes a font style becomes an identity of the organization! It is necessary that visitors can recognize the brand by watching a glimpse of a part of the logo itself. It’s extremely significant to your visitors to be able to identify your brand in every kind of communication so they really associate your brand position and promise along with your business.

Trust: Trust is one of the most crucial parts of any type of business success. It is incredibly important that you keep building trust with your visitors, although, it won’t happen until you know them & their value. To build trust, you need to be transparent and you should clearly communicate with the client. Before overhauling the website, maybe you can share some new website templet with the clients and ask them for valuable feedback. In this way, your clients will feel that they matter to you and you will have the best suitable design preferred for customers itself. If you are a designer, it is important to ask the business owner about customer diversity and if the business owner doesn’t know about that, ask them to do the mentioned procedure. By creating a client’s preferred website, business owners will clearly enjoy the rise in website traffic and sales.

The internet can be quite a scary place for those who usually do business in an old traditional way. Promotion of a business through internet is quite challenging, however, a good website design can help to minimize risk. If a website is made and managed properly, customers will definitely come back to your online place and conduct business along with the organization.

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ReactJS and React Native Are Not The Same Things

Due to the similarity in the names, many people confuse Reactjs with React Native. In the year 2011, tech-giant like Facebook released this Reactjs library that showed a new way to speed up JavaScript and to make web pages responsive and dynamic. Once the team made this JavaScript library open sourced, they released a fine-tuned framework React Native. Read on to know the major differences between these two technologies.

In simpler words, when developers are working on large web applications, to create the user-interface, they use Reactjs JavaScript library. On the contrary, React Native is such a framework that consists of multiple native libraries that help to build native mobile applications. So, this is easily understandable that ReactJS helps in web development and the React Native framework helps in mobile application development.

This was a basic difference. However, read on to know the other subtle differences depending on the approach of doing the same task.

> Navigation
While talking about navigation, even though React Native and React JS take different approaches, the outcome is almost neck-to-neck. For seamless navigation, the React Native framework uses an inbuilt library part called Navigator. This Navigator works as an alternative to the react-router, which helps in navigation for the web pages built using ReactJS.

Both help to handle the transitions between different scenes in an effective way. NavigatorExperimental is one of the exceptionally advanced components that can make your work easier. However, most of the developers prefer to stick to the Navigator most of the time till date.

> Animation
React Native is so advanced that its inbuilt libraries are capable of taking care of most of the tasks on their own. Developers do not need to rely on other libraries. The Animation is one such aspect. If you are a newbie to work on this framework, initially, you may find it a bit difficult. But, once you get to learn things, you will agree to the point that the final outcome is far better than the CSS or other JavaScript libraries used by Reactjs. Even interacting with diverse user gestures becomes easier with this Native framework.

> Overheads
See, if you are using the JavaScript library, writing only a single piece of code is enough. Why? It is because the written code will run everywhere. Hence, using this library is time-efficient as developers do not have to write platform-specific codes. On the other hand, while using the React Native framework, developers need to come up with some platform-specific codes which is a bit time-consuming. However, this is only applicable if you want to reach different types of platforms.

Well, the main purpose of this article is to let others know these two are different technologies and they work in completely different domains. Hence, comparing these two is never a great idea. Both are effective in their own domains. However, both technologies are trending a lot in today’s market. If you are looking forward to work with these technologies, contact a trusted and professional web development firm that can guide you well.

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Advantages Of Outsourcing Software Development

Let’s face it: an inexpensive, faster and more productive manner to do things is sought by entrepreneurs. In this day and age new technologies have moved drastically forward allowing professionals to do their job online everywhere and at anytime. The overhead costs related to taxes, health care or compensations are reduced with help of these outsourcing experts who work in the software development outsourcing companies go on board as contractors.

Someone might argue that going outsource is a painstaking and time-consuming process. There can be a tremendous outcome.

However, if you figure out how to build and set up a project with support from outside engineers, it can help to improve outcomes, economies, efficiencies, and sustainability for business. Sure, a cost is one of the key reasons that most companies consider when outsourcing a product. Outside software experts are compensated way less than their in-house counterparts.

Better Flexibility and Lower Operating Costs – you don’t need to purchase equipment or other supplies and things required for the software development. To provide customers with the best possible material handling solution at the reasonable price is one of the main objectives of offshore companies.

Time Management – A proper outsource IT-company should help to meet any strict deadlines and provide the skills and manpower necessary. The outsource companies often provide developers who work nonstop at no additional pay.

True Outsourcing Partner – The aspiration to keep your company functioning at its maximum efficiency is shared by the outsourcing companies, as a business partner.

Enhances Expenses – As compared with in-house development the employment cost savings can reach high percentage for daily regular tasks in the USA, UK, and Europe.

Risk sharing – Outsourcing projects are thought to be an unfamiliar external team involves greater risks to your business. However, common outsourcing teams are aimed on continuous cooperation with the client as it consists of high-level experienced professionals who care about their reputation in the IT world. This means that they not only take certain responsibilities for the final result but also plan your risks better.

Better efficiency – Skilled professionals are hired by outsourcing partners to their teams and usually have a wider understanding of how your goal can be achieved and they know how to handle different business situations. Taking assistance from your outsourcing partner’s knowledge is plain sailing to the successful product you want.

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Brief Discussion on the Fundamentals of Digital Marketing

With the introduction of computers and the internet, companies prefer to do sales and marketing in a non-traditional way. Instead of relying on door-to-door sales and marketing, modern businesses prefer to maintain corporate portals where they highlight the products or services meant for marketing and sales. Modern business houses prefer digital marketing to sell products or services as this method of sales and marketing is considered effective yet less laborious. This blog highlights the fundamentals of digital marketing. It also discusses SEO and its role in web marketing.

Digital Marketing and Search Engine Optimisation

SEO is also known as search engine optimization and it is very important as far as web marketing is concerned. Companies hire the expertise of professional web marketers to sell their products and services. The expert digital marketer uses their skills, strategies to market, and sells products or services. The professionals in the field of digital marketing use SEO to enhance the visibility of client resources like websites, webpages. More visibility of client online resources implies that the business seeking SEO services attracts more web traffic, hence there exist greater chances of lead generation, conversion of leads to sales. If a business manages to convert leads to sales then it implies that it generates business profits.

Benefits of SEO

Following are the benefits of using SEO as part of web-marketing:-

SEO helps a business to enhance its ranking in the various search engine research pages
It helps to attract more and more quality online traffic
It helps to generate leads
Convert leads to sales
SEO contributes to business profitability
Search engine optimization also contributes to branding

Types of SEO

SEO or search engine optimization is of two types and they are as follows:-

On-Page SEO
Off-Page SEO

What is On-Page SEO?

At first, it is important to say that when web marketers do SEO then they deal with client websites or other web resources. On-page SEO is the type of SEO that is done on the website of the client. It deals with keyword research and analysis. In On-page SEO, digital marketing experts require to have skills in writing and posting content for the client website. Such contents include the Title, meta description, body of the content. On-page SEO is associated with using keywords in the website contents. The expert search engine optimizer should make sure that the keywords are well-researched, they are not that competitive but have high online search values. Moreover, the keywords that need to be used in the content should be relevant. For keywords it is important to mention that there are broadly two types of keywords 1) Short-tail keywords 2) Long-tail keywords. Short-tail keywords are more competitive than long-tail keywords and hence the chances of converting leads to sales are low with short-tail keywords. It is always advised to use long-tail keywords in website content while doing on-page SEO. Besides, on-page digital marketing also involves search engine indexing so that a website or a link has higher visibility in the search engine results pages.

Off-page SEO

Off-page SEO also deals with search engine optimization activities that are outside a website. Off-page search engine optimization deals with link-building. Proper link-building of a website can enhance the DA (Domain Authority), PA (Page Authority), PR (Page Rank) of the website. It implies greater exposure of the client business, more lead-generations, and conversions. For more information on Off-page web marketing visit relevant websites available online.

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Understanding The Significance of Content Writing in SEO

SEO or search engine optimization is very important for the growth of a business. Web marketers or SEO specialists who are responsible for doing the search engine optimization of client websites require adopting SEO strategies to enhance the visibility of the website in the various search engine results pages. The website visibility depends on how well the SEO expert conducts on-page as well as off-page optimization of the client website. In the context of on-page or off-page search engine optimization, it is important to understand that the emphasis is always on the website contents. It is important that the content for on-page as well as off-page search engine optimization is well written with proper distribution of keywords, anchor text. The objective is to attract more and more web traffic to a business. From this angle the significance of content writing and content writers is high when it comes to search engine optimization.

Tips on Writing SEO Contents

This blog discusses how you should write content while doing on-page or off-page SEO activities.

On-Page Content Writing

if you are focussing on on-page activities then you know that you have to write high-quality content for your website pages. The objective is to attract more and more traffic to your business. Understand that greater traffic implies higher lead-generation and subsequently greater conversion of leads to sales. While writing on-page content like the content for a website’s about-us page, you require to be very specific about your business, you require to highlight your business objective. While writing the content you can use anchor text as and where required. The links that you use need to be relevant. There should not be an overuse of keywords. The keyword distribution should not exceed 1%-3% in the entire content. If you follow these rules then you discover that your website content is presentable and attracts more and more online traffic.

Off-page Content Writing

Off-page search engine optimization means link building. Link building in SEO is very important as it helps to enhance the page rank of a website, it helps to enhance the DA or domain authority value, the PA or page authority value of a website. During the process of link building, the web marketers require to post content along with relevant links in a number of blog sites, article sites, forum sites, question answers site, press release sites. To create the content the web marketers require the participation of content writers. To do off-page content writing the web marketers require to follow some rules. They require to write content on the topic, include keywords that are relevant to the topic. The content writers require to use anchor texts linking relevant websites or web resources. In this context, it is relevant to add that the content writers can do keyword research to find out the keywords to be used for the content, or else the list of keywords will be furnished by the client. There should not be an overuse of the keywords. The entire content should have a keyword density in the range of 1% to 3% only.

This blog highlights the fact that content writing is immensely important for both on-page as well as off-page SEO. Therefore, the next time you wish to do SEO of your client’s website then be sure to hire the quality services of a professional content writer.

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Strengthening and Enforcing Our Profession

In order to be an effective project manager (PM), we should look at our definition of project management. Definitions surprisingly vary greatly by organization and individual. We should be careful about calling something project management that really is not. Doing so often confuses the profession. Call it what it is. If a position is more administrative, add this label. If a position is more holistic with overall responsibility and leadership for the success of the project, I’d be more inclined to call it project management. Well defined roles are not only essential for the organization and individual, but for the profession at large.

If someone is used to providing project leadership and overall project responsibility under a PM title, certain expectations are set. If the next opportunity doesn’t provide the same opportunities and expectations both the organization and individual may experience issues. Likewise if someone is in a lower level position where they simply schedule meetings and follow-up on action items, this individual may develop an inappropriate perception of project management. Remember, a true PM is responsible for all aspects of the project, including management of scope, time, cost, quality, procurement, human resources, communication, risk management, stakeholder management, and integration. I’d even take this list a step further and involve the PM in scope discussions during business development. It’s never too early to involve the person responsible for high stakes efforts.

Other pet peeves of mine are a lack of analysis and a lack of communication skills. Project management isn’t about producing reports or documents, but managing to ensure project success. Project data is necessary to ensure success, but without analysis and interpretation it is strictly administrative data. I’m also often amazed at the lack of communication in project management. Strong PMs spend eighty to ninety percent of their time communicating. This doesn’t mean just forwarding emails, but providing impact analysis and recommendations. And my final pet peeve (for this posting!) centers on improperly handling situations by escalating all items or informing all parties of all developments. This goes along with communication. Determine your stakeholders and how you will interact with those stakeholders. It may be easier to copy everyone involved, but it’s not about what is easy.

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Ways to Create a Powerful Website Design

For businesses to grow and be successful they need a website since this is among the most effective tools to realize their goal. This is also the way to draw potential customers to the products and/or services they offer. In addition, this has a wider reach compared to other marketing methods without their high startup costs. Businesses can consider the following tips to create a powerful web design.

Take Advantage of Visual Hierarchy

The term visual hierarchy refers to the arrangement of website elements like the color, font size, white space and position to put emphasis on the primary point for every page. In order to complement a call to action (CTA), it is important to direct the eyes of visitors to something they want done by means of these visual factors.

To highlight their landing page’s central theme, they can do the following:

Make the font size larger.
Place the text at the top part of the window.
Choose a contrasting color since this stands out from the rest of the page.
Include a captivating graphic or video making use of the latest innovative web design trends.
Use white space so it will stick out from other text.

Use Minimalism

Businesses should use and integrate the above mentioned elements on the website but they have to keep in mind that this should be done in moderation. If this is overdone, this will cause cluttering, which will make customers confused or even worse, discouraged.

Also, they should not let visitors complete many tasks. They should minimize form fields as well as menu items and only focus on one CTA that has one goal per page.

According to a Google study, users do not like visual complexity. There are ways to simplify a site such as:

Eliminate the Sidebar – rather than have readers click on information on the sidebar, the process can be made easier by taking away this element and just create a very long page. In this way, they will be able to scroll through the content and scan everything, raising the possibility that the message of the brand will be conveyed.

Go for Familiar Layouts – while they may think that an unusual site design will set their domain apart from the rest of the competition, visitors are actually attracted to simple layouts with easy to understand icons and effects. Also, using a regular web structure can improve navigation on their site.

Prioritize Readability

Businesses should consider readability to make it easy for users to recognize and comprehend the text on their site. Prioritizing this factor will make sure that users will not have a difficult time in scanning their site and will remember the information they want to be retained. They should use the most ideal typeface, font size and contrasting colors for their brand.

Conclusion

Websites are important since these provide prospects with information on the business, which includes the office address, email address and phone numbers.

In addition, websites enable businesses to build and establish credibility in their niche of choice by being a source they can trust and rely on. The best SEO strategies and relevant content will help establish their authority in their industry making use of their domain and most especially, a powerful website.

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Data Science And The Advantages It Offers

Data Science has turned out to be a progressive technological field that everybody seems to talk about these days. In fact, it is considered the ‘most appealing job of the 21st century’. Let’s find out more about it.

Data Science is a buzzword and not a lot of people understand it. While many human beings desire to emerge as data scientists, it is indispensable to check out the advantages of this field. Let’s check out some of the advantages.

1. It’s in high Demand

Data Science is in high demand. Prospective job seekers have several opportunities to avail of. It is the quickest developing field of job on LinkedIn and is envisioned to create 11.5 million jobs by the end of 2026. This makes Data Science a pretty employable job sector.

2. Abundance of Positions:

There are very few human beings who have the required skill-set to become a good data scientist. Therefore, this field of job is less saturated than other IT sectors. Therefore, this offers a lot of opportunities. The subject is high in demand but there are not many professionals out there who can meet the demand.

3. A Highly Paid Career option

Science has created a lot of highly paid jobs. According to Glassdoor, Data Scientists make more than of $116,100 per year. This makes data science one of the best moneymaking professions out there.

4. Versatile

There are several purposes of data science. For instance, It is extensively used in health-care, banking, consultancy services, and e-commerce industries. So, this field is a very versatile. Therefore, you will have the chance to work in a number of fields.

5. Data analysis

Data analysis companies require experts to analyze their data. They not only analyze the data but also enhance the quality of it. Therefore, this offers a lot of benefits for companies that are looking for an ideal way of getting their data analyzed.

6. Data Scientists are Highly Prestigious

Data Scientists allow different types of groups to make smarter business decisions. Companies rely on these professionals and use their understanding to grant much better services for their clients. So, these people play one of the most important roles in the company.

7. No More Boring Tasks

This has helped a number of industries to automate different types of redundant tasks. Companies make use of historic information in order to train machines to perform repetitive tasks. This has simplified a lot of hard jobs undertaken by real people before.

8. Data Science Makes Products Smarter

This field involves the use of Machine Learning that has enabled industries to create higher quality merchandise that are customized for each consumer.

For example, Recommendation Systems use on e-commerce web sites provide customized insights into the likes and dislikes of customers primarily based on their historic purchases. This has enabled computer systems to apprehend human-behavior and make data-driven decisions.

9. It can Save Lives

The Healthcare sector has been substantially uplifted due to of the advent of data science. With the introduction of computer learning, it has been made much easier to become aware of early-stage tumors. Also, many different health-care industries use these systems in order to assist their clients.

10. Data Science Can Make You A Better Person

This will not just provide you with a good profession but will also help you develop your personality. You will be able to enjoy a problem-solving attitude. Since many of these roles bridge IT and Management together, you will be capable to get the most of both the worlds.

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